The Denver Broncos Foundation's All In, All Covered initiative, which aims to provide 15,516 new Riddell Axiom smart helmets to Colorado high school football programs, has made adjustments to address concerns raised by school districts. The program initially required the use of Riddell's InSite smart helmet technology, which collects impact data, but the Broncos have now made it optional. Schools can choose to receive the helmets without activating the smart feature, alleviating privacy and liability concerns.
CHSAA Commissioner Mike Krueger announced the launch of the Denver Broncos Foundation's All In. All Covered initiative, distributing more than 15,000 new Riddell Axiom smart helmets at no cost to every high school tackle football program in Colorado during a press conference at the Douglas County School District Legacy Campus in Lone Tree, Colorado on January 28, 2025.
(Photo by RJ Sangosti/The Denver Post) After launching their statewide helmet donation campaign two weeks ago, the Broncos have made a significant tweak to the program aimed at alleviating concerns by school districts. All In, All Covered plans to donate 15,516 new helmets across every Colorado high school football program over the next four years. But after the program initially required participating schools to use the InSite smart helmet technology that comes with the donated Riddell Axiom helmets, districts such as Denver Public Schools, Jeffco Public Schools, Douglas County School District, Cherry Creek School District and others across the state worried that the data could be used against coaches and schools in the event of an injury. Some districts also cited concerns about student privacy. So on Monday, the Broncos reversed course and announced that using InSite Analytics is not required to participate in the program. Schools can get the helmets and turn off the smart feature so no impact data is collected or transmitted during practices or games. School districts that choose not to participate in the Broncos’ $12 million philanthropic campaign this year can opt in during future seasons of the four-year rollout. The other noteworthy change to All In, All Covered is that the Axiom helmets must be reconditioned every two years. In the initial rollout, the Denver Broncos Foundation said it expected schools to recondition the helmets annually. The schools are responsible for the reconditioning cost. According to the Broncos, about 60 of the state’s 277 football programs have confirmed their participation in the campaign so far. Last week, the Broncos said they still expect All In, All Covered to launch on time for the 2025 season, despite many school districts postponing their initial 3-D head scans with Riddell reps that were supposed to begin last week
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