BMW-owned Rolls Royce Motor Cars, like other luxury car brands, has seen an uptick in demand for bespoke and complex car models in recent months.
British luxury carmaker Rolls-Royce Motor Cars on Wednesday said it is investing over £300 million to expand its global headquarters, citing growing demand for highly personalized models from its ultra-wealthy clientele.
The company said its investment of more than £300 million at its Goodwood manufacturing facility in southern England would help to create space for bespoke and Coachbuild projects. The latterRolls-Royce Motor Cars said the investment, which will likely be seen as a boost to Britain's ruling Labour Party, represents the firm's single largest injection of capital since the Goodwood plant opened 22 years ago.
Rolls-Royce Motor Cars said it had sold 5,712 cars last year, representing a 5% drop when compared to global sales of 6,032 in 2023. It attributed the slight downturn in sales to a switchover to new models.
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