Brewers tap growth of zero-alcohol beers in Middle East
CAIRO/LONDON - Egyptian Mohannad Abdelazeem, 35, doesn't drink alcohol. But he does consume three or four cans per day of Moussy and Fayrouz - alcohol-free beers.) and Anheuser-Busch InBev say interest is growing in such booze-free brews across the Middle East and North Africa, presenting opportunities in a region with some of the lowest alcohol consumption rates globally.
While all brewers operate in the Middle East and North Africa, their beer sales in many countries are focused on a niche market of travellers and expatriates - which is growing as tourism increases. Carlsberg, which sells soft drinks as well as beers, plans to expand its portfolio to include other non-alcoholic beverages, he said.
Companies would have to consult carefully with authorities to understand what marketing, if any, is permitted, and even then risk offending conservative consumers, he added.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Finnovex Middle East 2024: Beyond Boundaries – Reinventing Finance Through Hyper Connected Ecosystems in the Middle EastFinnovex Middle East 2024: Beyond Boundaries – Reinventing Finance Through Hyper Connected Ecosystems in the Middle East
Read more »
Alaska Army Guardsmen bid families farewell ahead of Middle East deploymentNine soldiers with the Alaska Army National Guard's 49th Personnel Detachment were honored at the Camp Carroll flagpole on Joint Base Elmendorf-Richardson in late May, as part of a farewell ceremony ahead of their nine-month deployment to the Middle East.
Read more »
Live blog: Top US envoy heading to Middle East for Gaza war consultationsIsrael's war on Gaza, now in its 286th day, has killed at least 38,848 Palestinians — the majority of them women and children –– and wounded 89,459 others, with 10,000+ estimated to be buried under the debris and 9,500+ abducted by Tel Aviv.
Read more »
China raises Middle East diplomatic ambitions with talks between Hamas and rival FatahPresident Biden put out a statement saying Israel and Hamas had agreed to a cease-fire framework but admitted 'there is still work to do.' NBC News' Josh Lederman has details on the proposed framework and ongoing conflict.
Read more »
How East L.A. middle school students use gardening to spread mental health awarenessBased out of Griffith STEAM Magnet Middle School, the Mindful Gardeners are youth volunteers that strive to address mental health stigmas in the neighborhood.
Read more »
Netanyahu goes to Washington in the shadow of Middle East disasterThe Israeli prime minister is poised to address Congress with months of trauma and ruin looming behind him, and a murky political future ahead of him.
Read more »