The 115-year-old organization, Boy Scouts of America, has officially changed its name to Scouts BSA in an effort to be more inclusive and gender neutral. The rebranding comes after years of controversy and change, including allowing gay members and leaders, and opening membership to girls.
The 115-year-old organization known as the Boy Scouts of America has officially changed its name to be more “ gender neutral .”
President and CEO Roger Krone told the Associated Press there was “some backlash,” but said there was a small spike in membership after announcing the rebranding in May. In recent years, the organization also grappled with bankruptcy and the biggest child sex abuse case involving a national group in America’s history,on the organization’s website. Under its “Diversity” point, the site reads, “The BSA promotes a culture where youth, volunteers, and employees feel a sense of belonging — where every person feels respected and valued.
GENDER NEUTRAL Boy Scouts Scouts BSA REBRANDING INCLUSION
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