'Avengers: Endgame' scored, by far, the biggest domestic and global opening weekends of all time.
shattered the bounds of realistic opening weekend predictions this weekend, with a towering $350 million domestic and $1.2 billion in its global debut. Of note, 45% of that came from 3-D showings around the world while $91.5 million came from IMAX and even 4DX earned $15 million globally on the title.
Speaking of Thursday previews, it earned just 17.1% of its opening weekend from Thursday alone, which was just a little more frontloaded than. Heck, it earned $290 million this weekend WITHOUT those previews. It sold nearly 39 million tickets in North America just this weekend. And yes, many of those tickets were in IMAX , Dolby, 3-D and other PLF formats.
We didn’t even get a title until the first trailer in December of last year , and we got just a few theatrical trailers or extended previews after that. Most of the marketing came from the first 30 minutes or so of the movie, while there were less than ten TV spots and just one clip released online prior to release.
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