'Avengers: Endgame' has done the impossible. In just five days, the Marvel film hauled in more than $1.2 billion at the global box office.
In just five days, "Avengers: Endgame" hauled in more than $1.2 billion at the global box office.
This shatters the previous record for the highest weekend total of $641 million set by "Infinity War" last year. This has never happened before and marks the fastest a film has ever reached the billion dollar mark.In the U.S., the Marvel superhero flick took in a record-breaking estimated $350 million during its opening weekend, shattering expectations. The previous domestic record was held by "Avengers: Infinity War," which opened last year to $257.6 million.
Theater owners have contracts with other studios to show their films during the weekend and "Endgame's" running time — three hours two minutes — makes it difficult to screen the film more than three times in a 12- hour period. Opening in 4,662 theaters, it was expected that "Endgame" would follow a similar pattern, earning between $60,000 and $65,000 per theater.
Initially, it was believed that only a few dozen theaters had opted to do round-the-clock showings of the film. However, it has become clear that more theater owners decided to go against the norm and offer screenings at off hours.
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