Despite building its own 5G network and aiming to blur the lines between prepaid and postpaid services, Boost Mobile continues to face challenges in attracting customers. The company has lost subscribers and analysts question its viability as a major player in the US wireless industry.
. This would have a major impact on the U.S. wireless industry because Boost Mobile is a subsidiary of EchoStar. Boost is supposed to be the fourth major U.S. wireless company replacing Sprint which was purchased byto receive the FCC's regulatory approval to buy Sprint, it had to help find a replacement for Sprint and right now Boost Mobile occupies that spot.
In an attempt to make this clearer to understand, DISH Network took control of Boost from Sprint in 2020 which was a condition the FCC demanded in order to approve thein an effort to replace Sprint. The regulatory agency hoped that if a company built a wireless network in the U.S., enough customers would just show up to make it the fourth largest in the nation. But Recon's Entner stated that a"Build it and they will come' is not enough in wireless.
Sean Lee, the Senior Vice President of product and marketing for Boost Mobile says that growth is at the top of the list for Boost in 2025. The plan is to make the distinction between prepaid and postpaid services blurry. Lee says,"We're giving customers a choice in terms of whether they want device financing or whether they want to go prepaid from a month-to-month perspective."
WIRELESS INDUSTRY BOOST MOBILE 5G PREPAID SERVICES SUBSCRIBER LOSS
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