BMW sold more EVs than Tesla in Europe for the first time in July, according to market data. The company's EV sales have risen by 49 percent in 2024.
isn’t just facing competition from the U.S. and China. Now Elon Musk’s company has to worry about Europe as well.. It’s just the latest sign that the American automaker’s hold on the EV market is starting to slip.First Drive: This 1968 Mercedes-Benz ‘Pagoda’ SL Is an EV Restomod That’s Better Than the OriginalThe German luxury marque sales of fully battery-powered vehicles in the trade bloc increased by more than a third last month to 14,869 units, according to market data from Jato Dynamics.
Of course, it wasn’t all bad news for Tesla. The company’s has sold 178,700 EVs across the continent during the first seven months of the year, by far the most of any automaker. It’s mid-size SUV, the, was also the highest-selling EV model for the month. That didn’t stop the company’s stock price from falling by 1.5 percent in the initial hours after the news.At a time when many of its legacy peers are walking back pledges to go all-electric, BMW has found a strategy that works.
Whether or not Tesla sells more EVs in Europe than BMW in 2024, its position as the world’s best-selling electric automaker is under threat like never before. China’s BYD sold more battery-powered vehicles globallyBryan Hood is a digital staff writer at Robb Report.
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