Bluesky, the decentralized social media platform, is developing Attie, an AI-powered application that will allow users to customize their social media experiences. The app, which is not yet publicly released, uses AI to curate feeds based on user input and preferences, offering a new level of personalization and control.
Bluesky , the social media platform, is venturing into new territory with the development of a standalone AI-powered application called Attie . As unconventional as it may seem, the role of Chief Innovation Officer is a legitimate position, particularly within the dynamic tech industry, and the team led by Jay Graber has unveiled this innovative project.
The application, though not yet available to the public, is poised to reshape how users interact with their social media feeds, leveraging the power of Anthropic's Claude, a sophisticated AI model. This announcement marks a significant step for Bluesky, building on the groundwork laid by the platform's previous advancements. \Attie's core functionality revolves around providing users with enhanced control over their social media experience. Through the use of chatbot-style prompts, users will be able to tailor their feeds to their specific preferences. The app will analyze the user's input, search for relevant posts across Bluesky and other compatible networks, and utilize this information to create a personalized feed. The goal is to provide users with a more engaging and relevant social media experience, moving beyond the traditional chronological feed to a more curated and customized approach. This approach, which allows for dynamic filtering and content selection based on user-defined parameters, is a notable evolution in social media design. During the recent Atmosphere conference, Bluesky developers and enthusiasts got their first glimpse of Attie, participating in beta testing and providing feedback on the application's functionality. This hands-on approach reflects Bluesky's commitment to iterative development and user-centered design, ensuring that the application meets the needs and expectations of its user base. This initiative highlights the growing trend of AI integration in social media and represents a proactive move toward providing greater control and personalization to users. \Beyond simply filtering and reordering posts, the ultimate vision for Attie, as described by TechCrunch, allows users to “vibe-code their own app,” suggesting an even greater level of customization and control. The app is a standalone product, built by Graber's new team, as confirmed by Bluesky CEO Toni Schneider, and represents a departure from features previously integrated within the platform. The team has been working on this new product to offer more tools for social media engagement. This project aligns with Bluesky's mission to offer users more tools and options for controlling their online experiences. Following the departure of many users from Twitter, Bluesky gained popularity by presenting a different vision of social media, one focused on open protocols and user agency. Jay Graber has previously emphasized this focus, speaking to WIRED about her vision of social media, particularly in the aftermath of Trump's election win and Elon Musk's involvement with Twitter. This new endeavor reflects a commitment to innovation and demonstrates a willingness to push the boundaries of social media. Attie is designed to empower users to shape their digital experience through a unique combination of AI and user-defined prompts
Bluesky AI Social Media Attie Customization
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