All the lefties fled to Bluesky following Elon Musk’s Twitter takeover. But CEO Jay Graber says the app is for everyone—and could revolutionize how people communicate online.
Then something miraculous happened. Moments before Graber showed up, the haze lifted. Elliott Bay glittered in the sun. I could see past Bainbridge Island’s rolling hills all the way to a snow-capped peak, and the skies were, yup, completely and totally blue. Graber’s tenure at Bluesky has had this felicitous quality, starting with her given name, Lantian, which—in a triumph for the nominative determinism crowd—means “blue sky” in Mandarin.
It’d probably change the way that people interact on Bluesky, because all this content would be coming in from another application. Also, one of the pathways to monetization we’ve mentioned is developer services. How do you plan to make money? Subscriptions are coming soon. The next steps are to look into what marketplaces can span these different applications. Other apps in the ecosystem are experimenting with sponsored posts and things like that.
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Bluesky is getting blue checkmarks and an official verification systemKarissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
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