Elon Musk ruined verification on Twitter, but Bluesky hopes to get it right.
Bluesky has long resisted creating a checkmark verification system to combat impersonation and fraud. But that all changed Monday when the social media company officially announced it was rolling out verification for high-profile organizations and celebrities.
The company went on to explain how Bluesky launched a new feature in 2023 that allowed anyone with a website to make that URL their username on the social media platform, a form of verification that allowed for a decentralized approach to proving who you were. Only Elizabeth Warren has the access necessary to make her website,In theory, it’s a great idea.
Bluesky will allow a given organization to get verified by the company, and then that entity can verify employees or others associated with it. And tapping on a user’s verification will show where that person obtained their verification.But not everyone is happy with the new verification rollout.
Now, anyone can get verified on X, which also buys you a boost in the algorithm. That may help explain why the social media platform has become such a hotbed of holocaust denial, snuff videos, racism, and far-right extremism. It’s tough to open the app these days without seeing some of the most disgustingly vile content that used to be relegated to neo-Nazi forums and edgelord 4Chan boards.
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