Sports-culture website Bleacher Report is expanding its football programming, a segment that is seeing higher ad spending
New England Patriots quarterback Tom Brady tries to escape Los Angeles Rams' Aaron Donald during Super Bowl LIII. Photo: Carolyn Kaster/Associated Press By Lee Harris June 27, 2019 8:02 am ET AT&T Inc.’s T -0.06% Bleacher Report is launching three new football-focused shows ahead of the coming NFL season, in a bid to grab a bigger slice of the multibillion-dollar market for advertising around professional football.
Bleacher Report relies heavily on social media to connect to its audience. Its popular “House of Highlights” social-media feed, a clearinghouse for dunks, candid interviews and other attention-grabbing sports snippets, has garnered more than 13 million followers on Instagram alone. That audience is valuable. In 2017, advertisers spent $4.64 billion on NFL regular season in-game advertising—up 11% from $4.22 billion a year earlier, according to Kantar Media.
Launched in 2007, Bleacher Report saw early success with content aimed at young NBA fans. Basketball has been Bleacher Report’s “bread and butter” since the company was acquired by Turner Sports seven years ago, Ms. Danger said. To attract younger viewers, Bleacher Report is producing content including satirical animated shows: a line of original content spoofs with names like “Game of Zones,” an NBA parody, and “Gridiron Heights,” an animated show about the NFL.
The Bleacher Report app also puts readers directly in contact with players through ask-me-anything forums, a format pioneered by discussion website Reddit. A Wednesday AMA with New England Patriots wide receiver Julian Edelman on Bleacher Report’s app saw users post more than 5,000 questions.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bleacher Report Creates Special Women’s-Skewed Soccer CollectionAmong the artists and designers participating are Billie Eilish, Megan Thee Stallion and Summer Walker.
Read more »
Hollywood’s Mueller Report Live-Read Was a Major Missed Opportunity'Most of 'The Investigation' played out like a classroom of bored high schoolers being asked to recite Shakespeare aloud in English class.' melvillmatic reviews:
Read more »
Federal cybersecurity defenses are critical failures, Senate report warnsFederal agencies responsible for safeguarding millions of Americans' security, public safety and personal data have failed to apply even basic defenses to cyberattacks, Senate report finds
Read more »
Report: Hackers using telecoms like 'global spy system'An ambitious group of state-backed hackers has been burrowing into telecommunications companies in order to spy on high-profile targets across the world, a U.S. cybersecurity firm said in a report published Tuesday. Boston-based Cybereason said the tactic gave hackers sweeping access to VIPs&39; call
Read more »
Huawei Telecom Gear Much More Vulnerable to Hackers Than Rivals' Equipment, Report SaysTelecommunications gear made by China’s Huawei Technologies is far more likely to contain flaws that could be leveraged by hackers for malicious use than equipment from rival companies, according to new research.
Read more »