‘Black Widow’: Theatre Owners Blast Disney’s Day & Date Strategy For Undermining Marvel Pic’s Box Office
asks how can a well-reviewed, well-received, highly anticipated Marvel title underperform leading to a first weekend Friday-to-Saturday collapse of -41%, and a -67% drop in weekend 2? NATO comes to the same conclusions as we did in regards togetting her legs picked off: Piracy, and Disney+ at-home cannibalization which impacts not just the box office, but the pic’s subsequent home window as well.
Given the opening day to weekend ratios of other comparable Marvel movies, and other successful pandemic-era titles likeshould have opened to between $92M-$100M. “Based on preview revenue, compared to the same titles,NATO goes further in specifying the lost amount of dollars for both and exhibition: “The average number of people per household in the U.S. is 2.37. One can assume the family-oriented Disney+ household is larger.
NATO also specified like we did that Disney+ doesn’t keep 100% of their Premier revenue, but 15% of it goes to the platform providers. At the onset of the pandemic last March before all movie theaters closed down, NATO spoke out against Universal’s then theatrical-PVOD day-and-date release forVery quickly, due to COVID, this wound up being largely a PVOD release with only drive-ins in operation at that point in time booking the Dreamworks Animation sequel. A few months later AMC publicly dinged Universal over their attempted crunching of windows, which resulted in a peaceful settlement between the studio and No.
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