Theater owners on Sunday blasted the Walt Disney Co. for making Marvel’s Black Widow available simultaneously in the home and on the big screen, saying the decision has undercut the tentpole&…
fell to No. 2 in its second outing with $26.3 million for the July 16-18 weekend. The superhero pic suffered a steep 67 percent decline, one of the biggest drops ever for a Marvel title, and the worst among the Marvel Cinematic Universe films released by Disney.
When announcing opening weekend box office results for July 9-11, Disney made pandemic-era history when taking the unusual step of adding Disney+ Premier Access revenue to ‘s total number. That pushed the film’s total global opening past the $218 million mark thanks to $60 million generated from households choosing to watch the superhero pic — starring Scarlett Johansson — at home for $30.
Behind closed doors, the decision to tack on the $60 million infuriated cinema owners, who have otherwise been willing to abide by day-and-date theatrical/streaming releases because of the COVID-19 crisis and the slow nature of the box office recovery. This weekend, Disney declined to release updated Premier Access numbers, further muddling the issue for exhibitors.
“The many questions raised by Disney’s limited release of streaming data opening weekend are being rapidly answered by’s disappointing and anomalous performance,” NATO said its Sunday missive. “The most important answer is that simultaneous release is a pandemic-era artifact that should be left to history with the pandemic itself.”’s global box office total was $264 million and more than $324 million including revenue from Disney+ Premier Access.
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