Birch, a British startup founded by car collectors and insurance experts, offers art-world standard storage for luxury vehicles. Their state-of-the-art facility near Gatwick Airport aims to address the issue of inadequate and insecure storage for high-value cars.
This Retro-Style Roadster Is Finally Back in the U.S. Here’s What You Need to Know.—can easily exceed the average sale price of an Old Master painting, it’s surprising how many of these dream machines are still stored in insecure, climatically unsuitable places: domestic garages, old agricultural buildings, and even public car parks. British start-upIts founders are serious car collectors who struggled to find suitable accommodation for their valuable assets.
But they also made their fortunes in insurance, and they saw not only that art-world standard storage would reduce owners’ premiums—often by more than the cost of the storage—but also that insurance providers will increasingly demand that collectors keep their cars in such facilities, as art insurers do.The team responsible for creating Birch includes Grahame Chilton, who sold the British insurance group he cofounded for nearly $1 billion and whose sons Max and Tom have had successful careers as racing drivers. Max raced inbefore driving for Ganassi in Indy, and Tom, who is a multiple race-winner in the British and World Touring Car series, is now Birch’s commercial director.The start-up’s first facility is a brand-new, unmarked, dark-green warehouse near Gatwick airport, approximately 30 miles from Central London. It’s now accepting the first of the 590 cars it will hold at around £100 (about $125) per week, and it has already become the approved storage provider for a major luxury carmaker. Birch has immediate plans to build further facilities in London itself and near theSilverstone. In the longer term, there may eventually be around ten such units in the United Kingdom alone. International expansion, possibly on a franchise model and using some of the storage techniques it’s pioneering already, is also a possibility.The Vault, as Birch refers to the storage area, is impressive to behold: it’s just a pity that no clients will get to see i
AUTOMOTIVE LUXURY CARS STORAGE INSURANCE AUTOMOTIVE INDUSTRY BRITISH STARTUP
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Prize Launches: Revolutionizing Luxury Raffles with Blockchain TechnologyThe Prize, a groundbreaking new platform, combines the excitement of luxury raffles with the transparency and security of blockchain technology. It offers a unique, skill-based gaming experience with crypto prizes, ushering in a new era for both blockchain enthusiasts and traditional raffle lovers.
Read more »
Revolutionizing African Luxury: The Visionary Craftsmanship of Osima Orugba and the Braveleo Couture LegacyThe number one digital destination for multicultural fashion.
Read more »
Loud Luxury: Celebrities Ditch Quiet Luxury for Bold StatementsCelebrities traded in the minimalist aesthetic of 'quiet luxury' for a more extravagant approach in 2024. Bold prints, rare jewelry, and statement logos dominated their street style, showcasing a unapologetically lavish lifestyle.
Read more »
Luxury Leaders Gather in Hong Kong for Redefining Luxury SummitThe inaugural Leaders of Luxury Summit took place in Hong Kong, bringing together industry leaders to discuss the future of luxury.
Read more »
Luxury Daily: Your Source for Unrivaled Luxury InsightsLuxury Daily provides comprehensive coverage of the luxury sector, featuring insightful analysis, expert commentary, and exclusive events.
Read more »
Luxury-Car Brands from Aston to Porsche Are Selling Indulgent Miami LivingCheck out these ultra-high-end residences that tie in to some of the world's best-known luxury automakers—and the perks that come along with the real estate.
Read more »