Behind the scenes, nothing is free. The user is the product and the giant tech companies are raking in billions, writes shapshak.
How do you pump R4bn back into SA’s economy? Well, if everyone stopped advertising on Google, Facebook, YouTube and Instagram, that money could flow directly into the SA economy instead of into the bank accounts of foreign companies.
It’s a radical suggestion, and one that is unlikely to actually come about. However, it does give a sense of the cost to the SA economy for a service that is much less reliable than the advertising industry would have you believe...A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.
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