TOBY SHAPSHAK: Why Google gets it wrong about me

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TOBY SHAPSHAK: Why Google gets it wrong about me
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The search giant has convinced Apple et al that I’m a good target — even though I’m a tech journo searching for specs, writes shapshak.

If Google is selling my personal preferences based on my search history to would-be advertisers, it is getting it wrong. Here’s why. Google thinks I want to buy a new iPhone and a new MacBook Pro , need insurance , and am constantly buying consumer electronics .

Occasionally, it also seems, I want to buy ugly shoes. Or the makers of these shoes — which not even Tito Mboweni would be seen in — think I want to wear them...A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

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