Washington, D.C. native Joseph Lamour is a lover of food: its past, its present and the science behind it. With food, you can bring opposites together to form a truly marvelous combination, and he strives to take that sentiment to heart in all that he does.
Looks like “Cowboy Carter” wants us to wet our whistles. On Aug. 20, Beyoncé Knowles-Carter and Moët Hennessy announced the debut of SirDavis, a new whisky, in a first-of-its-kind joint venture. According to a press release, SirDavis arose out of the 32-time Grammy winner’s love of Japanese whisky, and Knowles-Carter tapped Moët Hennessy to help create her idea whisky with a flavor profile as unique as the genre-bending singer.
“Four generations later, the legacy comes to life — rather than hidden in the trees, bottles of SirDavis proudly grace the top shelves of fine purveyors of spirits around the world.” For SirDavis, Moët Hennessy tapped Dr. Bill Lumsden to lead on whisky creation. The master distiller is well-known for his work on Scotch whisky brands Glenmorangie and Ardbeg, and selected the brand’s bespoke mash bill, composed of 51% rye and 49% malted barley, to serve as the backbone of the whisky.
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Introducing SirDavis, Beyoncé's Debut Into the World of WhiskyThe megastar has partnered with Moët Hennessy to launch SirDavis, a first-of-its-kind American-made whisky rooted in legacy, heritage, and luxury.
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Beyoncé Launches SirDavis Whisky Honoring Her Great-GrandfatherBeyonce has launched her own SirDavis whisky brand to honor her great-grandpa. Get the details.
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Beyoncé Wears an Upcycled Lace Mini-Dress To Launch Her Heritage WhiskyShe also used the opportunity to promote her new whisky brand, SirDavis.
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Beyonce Announces SirDavis Whisky Inspired by Her Great-GrandfatherBeyonce announced her new whisky brand, SirDavis, which is inspired by her great-grandfather Davis Hogue, who was a moonshiner
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Beyoncé Is Releasing a New Rye Whiskey, and We Got a First TasteBeyonce partnered with Moet Hennessy on a new whiskey brand called SirDavis
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Beyoncé Launches Whiskey Brand SirDavis—As She Nears Billionaire StatusMary Roeloffs is a Forbes reporter who covers breaking news with a frequent focus on the entertainment industry, streaming, sports news, publishing, pop culture and climate change. She joined Forbes in 2023 and lives in Dallas.
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