The megastar has partnered with Moët Hennessy to launch SirDavis, a first-of-its-kind American-made whisky rooted in legacy, heritage, and luxury.
The inevitable has finally arrived.Between Beyoncé’s many lyrical references and hints dropped in Instagram posts and interviews, it was clear a new level of icon was on the horizon—we just had to trust the process and timing. “Sometimes it takes a year for me to personally search through thousands of sounds to find just the right kick or snare,” the 32-time Grammy winner told Harper’s Bazaar in 2021, a year before dropping her game-changing Renaissance album.
A video featured footage of Glencairn glasses holding drafts of prestigious Japanese single-malt brands, including Yamazaki and Hakushu 18, as well as bottles labeled “Mystery” in the lineup. She has also referenced Yamazaki in several songs, including “6 Inch,” featuring the Weeknd, on which she sings: “Her Yamazaki straight from Tokyo.” On “Lovehappy,” from the 2018 album she and Jay-Z released as the Carters, she mentions “sipping Yamazaki on the rocks.
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