The new liquor brand is named after her son, Sir, and her great-grandfather, Davis, who was known to make his own whiskey.
“Bottle in my hand, the whiskey up high,” Beyoncé sang on her latest album “Cowboy Carter,” released earlier this year.On Tuesday, the 32-time Grammy-winner unveiled her latest business endeavor: A luxury whiskey inspired by her Prohibition-busting great-grandfather.
People are also reading… “When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” Beyoncé said in a statement. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.” LVMH said Beyoncé was involved in designing the bottle, which features a bronze horse logo representing the Houston-born star’s Texas roots.
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