Beyoncé launches SirDavis Whisky honoring her ‘moonshine man’ great-grandfather

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Beyoncé launches SirDavis Whisky honoring her ‘moonshine man’ great-grandfather
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The 42-year-old singer announced the venture on Instagram Tuesday, sharing photos of the new alcohol brand.

Cover image of “Act ll: Cowboy Carter” by Beyonce. The 42-year-old singer announced her new spirit brand venture on Instagram Tuesday. In the photos, the Grammy winner is seen holding the bottle, which has a horse logo on it, while wearing a white crocheted dress. Queen Bey’s last two album covers for both “Renaissance” andexplains that whiskey has been thesinger’s “drink of choice for years.

“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” Beyoncé said in a statement. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.

The Grammy winner teamed up with Moët Hennessy to “craft a one-of-a-kind flavor profile that reflected her whisky ideals.”says people can expect “the complexity of rye … married with the elegance of malted barley” that is “finished to perfection inFor now, the bottles are sold exclusively on SirDavis.com and retail for $89.99 for a 750mL bottle. This is only the latest of several business ventures from the “Cowboy Carter” artist.

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