A new commercial and accompanying photo shoot recreate the famous 1985 Levi's “Lauderette” ad. In it, Beyoncé strolls into a laundromat (not exactly her usual hangout) in a denim cowboy hat, white cropped tee, and, of course, Levi's jeans, which she removes and puts in a washing machine after loading it was a bucket of glitter.
It was all but completely inevitable after Cowboy Carter came out and there was a track called “Levii's Jeans.” Spelling aside, it was just a matter of time before Beyoncé and the legendary denim brand, Levi's, came together to collaborate on a campaign. And that time is now. A new commercial and accompanying photo shoot recreate the famous 1985 Levi's “Lauderette” ad.
A good zoom-in on the shot of the superstar's belt reveals that her extra-long, softly pointed nails are decked out in a shade of blue that complements the wash of her jeans. Each nail has white accents, on most nails resembling the patterns on a bandanna, but on her ring fingers, the white is used to mimic the fraying of ripped denim, “revealing” a skin-tone shade “underneath.
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