Levi's teases Beyoncé collaboration as denim trend takes hold

Levi Strauss created fan buzz on Monday after teasing a future collaboration with Beyoncé through a post on Instagram.

The post included an image of a woman wearing a cowboy hat and riding a horse with the caption "INTRODUCING: A New Chapter."

Levi's second-quarter earnings in June missed Wall Street's sales expectations, however the brand's leadership has maintained that the future of denim is bright.The post included an image of a woman wearing a cowboy hat and riding a horse with the caption "INTRODUCING: A New Chapter.

Representatives for Levi's did not immediately respond to CNBC's request for comment Monday on the potential Beyoncé collaboration.

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