In a blockbuster yearlong TiffanyAndCo campaign Beyonce and her husband Jay-Z meet a blue Basquiat. WWD has the exclusive on Alexandre Arnault’s most ambitious advertising effort for the iconic jeweler.
. “If you think about iconic power couples in the world, they are number one, at least in my mind. It’s a really proud moment for everyone at Tiffany.
Called “About Love,” the print campaign, photographed by Mason Poole, is to break on Sept. 2 in Harper’s Bazaar U.K. before appearing in other global publications. The accompanying video is to debut on Sept. 15 on tiffany.com as well as key outdoor locations, digital platforms and broadcast outlets. Major takeovers including Times Square and Grand Central in New York City, plus iconic locations in Paris, Tokyo, Shanghai and London, are to unfurl through the fourth quarter.
Arnault said the shoot went off without a hitch, lauding the professionalism and endurance of the couple, who showed up before call time, stayed after hours, and “gave 150 percent.” He marveled that Beyoncé remained at the piano for four hours, without breaks or refreshments. Besides the Tiffany Diamond, which cemented the brand’s reputation as a diamond authority, the campaign also features midcentury designs by Jean Schlumberger, including his iconic Bird on a Rock brooch from 1956, reconfigured for the shoot as a pair of one-of-a-kind cuff links for Jay-Z, who also wears a Tiffany engagement ring on his pinkie finger. Some items from the Tiffany T collection are featured, though the eye goes to all the big rocks.
, Arnault has certainly demonstrated that he believes in the power of celebrity, first tapping Blackpink member Rosé and Chinese singer Jackson Yee as new global ambassadors, and then adding Tracee Ellis Ross, Eileen Gu and Anya Taylor-Joy. The latter three women first appeared in ads for the T1 jewelry collection, called “Give Me the T.”According to him, some campaigns have been “more niche,” others “much more edgy” and some more “baroque and opulent.
“You see $50,000 golden and diamond necklaces in the middle of the streets of New York, or on a basketball court with skaters and bikers — which is today’s reality of New York City, and that’s what we try to express.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Jay Shetty shares 2 breathing techniques to help you calm downThe podcast host and life coach also shared a simple exercise that can help you cool down and de-stress.
Read more »
Study Shows Cannabis Consumers Are Successful, Motivated, Health-Conscious: Snoop Dogg Weighs InExclusive data from a new report on cannabis consumers conducted by dutchie, with exclusive Snoop Dogg commentary.
Read more »
MLB drops Topps in favor of Fanatics in huge trading-card shakeupMajor League Baseball and the Major League Baseball Players Association have struck new exclusive baseball card agreements with a new company controlled by...
Read more »
Beyoncé’s Ivy Park Rodeo Collection Is HereBeyoncé’s new Ivy Park capsule features the line’s signature catsuit, athletic co-ord sets, accessories, and more, while also introducing something new
Read more »