For holiday 2022, Bergdorf Goodman draws back the curtain of luxury with its campaign titled “Magic in the Making.” The campaign, pays tribute to artisans and their techniques, traditions and handiwork, and explores the notion of “extraordinary thinking”.
The windows lavishly display a mosaic magician surrounded by a menagerie of colorful animals, monumental wooden birds and 17th-century paper artisans. According to Bergdorf’s, it took 10,000 hours of work and 10 months to complete the windows. In the windows, fashions from Aliette, Carolina Herrera, Libertine, Marc Jacobs, Noir Kei Ninomiya, Paco Rabanne, Prabal Gurung, Simone Rocha, Valentino and others are shown.
Four artists from Sarabande, the foundation established by Lee Alexander McQueen to support artists and designers through scholarships and subsidized studio space, will conduct immersive activations, Nov.
Key brand partners have curated experiential packages priced from $15,000 to $150,000 with a portion of the proceeds benefiting City Harvest. Christopher John Rogers will design a custom look inspired by his Collection 010 and provide three fittings with his team, including one with himself. Lunch at BG Restaurant, a front-row seat at the brand’s fashion show, and a night out at Rogers’ favorite New York City spots are part of the package.
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