Speaking on the company’s earnings call in late April, David Burwick, chief executive of Boston Beer, said Truly has reached a market share of more than 28%. And there have been a flood of competitors adding to the hard seltzer choices.
Beer brewers are forecasting that hard seltzer will be hot this summer, stocking store shelves with lots of new products amid growing sales for the fizzy alcoholic beverages.
iframe.twitter-tweet { width: 100% !important; } While speaking on the company’s earnings call in late April, David Burwick, chief executive of Boston Beer, said Truly has reached a market share of more than 28%.“We expect the launch of Truly Punch Hard Seltzer during the second quarter to continue this positive momentum,” he said, according to a FactSet transcript.
iframe.twitter-tweet { width: 100% !important; } Molson Coors reported a surprise first-quarter profit in late April, despite challenges including a global system outage caused by a cybersecurity incident and a shutdown of the company’s Fort Worth brewery after a Texas storm forced the government to cut power.
A March report from UBS forecasts that hard seltzer sales will reach $15 billion by 2025. Category awareness and expansion from the big brands are two of the growth drivers.
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