If there is a community on YouTube that fights more than BeauTubers, I’ve yet to encounter it. According to E!, the latest drama involves four parties: Jackie Aina (3.1 million subscribers), Patrick Starr (4.4 million), Manny MUA (4.8 million, you may remember him as part of the great Laura Lee/Jeffree Star drama of 2018) and newcomer/YouTuber/Instagram influencer Chelsie Worthy, best known for creating the “traptorial” style of makeup tutorial back in 2017. (Yes, you read that correctly. It’s a distinctive editing style not unlike a Musical.ly or TikTok vid, in which the makeup artist, also known as a MUA, gets ready while lip-syncing.) With me so far?
Advertisement“The beauty industry has made it PAINFULLY CLEAR that I’m not what or WHO they are looking for despite me being the person who CREATED this ENTIRE editing style. From gate I’ve been made to feel like I DONT BELONG from the very influencers I once looked up to or have admired. Social media has caused me to look at myself so differently, despite working SO hard, I’m still made to feel like I’m nowhere good enough.
It’s obviously a traptorial? Anyway, Worthy wasn’t here for it, and claimed to be hurt by her response in a thread of now-deleted tweets:, Aina responded yet again in a deleted Instagram post, explaining that she is not the “verbal punching bag of the beauty community... I’m not the security watch dog of social media and black women already carry enough weight 24/7.”
So, what now? And what does this mean? Essentially nothing, but also that Worthy should be given credit where credit is due.it’s clear that “traptorials” are an obvious extension of both Musical.ly/TikTok and beauty tutorials, and so if Worthy hadn’t started posting them in 2017, someone else surely would have. In a saturated market where more and more aspiring Beauty YouTubers crop up, it’s a challenge to stand out, so I feel for her.
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