“Barbenheimer” didn’t just work – it spun box office gold
Warner Bros.’ “Barbie” claimed the top spot with a massive $155 million in ticket sales from North American theaters from 4,243 locations, surpassing “The Super Mario Bros. Movie” as the biggest opening of the year and breaking the first weekend record for a film directed by a woman. Universal’s “Oppenheimer" also soared past expectations, taking in $80.5 million from 3,610 theaters in the U.S.
The only real casualty was"Mission: Impossible: Dead Reckoning Part I," which despite strong reviews andfell 64% in weekend two. Overshadowed by the"Barbenheimer" glow as well as the blow of losing its IMAX screens to"Oppenheimer," the Tom Cruise vehicle added $19.5 million, bringing its domestic total to $118.8 million.
“It’s just a joyous time in the world. This is history in so many ways," said Jeff Goldstein, Warner Bros.' president of domestic distribution. “I think this marketing campaign is one for the ages that people will be talking about forever.” “The ‘Barbenheimer’ thing was a real boost for both movies,” Goldstein said. “It is a crowning achievement for all of us.”
IMAX showings alone made up 26% of the domestic gross from only 411 screens and 20% of the global gross, and “Oppenheimer” will have at least a three-week run on those high-demand screens. “It was a truly historic weekend and continues the positive box office momentum of 2023,” said Michael O’Leary, President & CEO of the National Association of Theatre Owners. “People recognized that something special was happening and they wanted to be a part of it.”
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