Firm partnered with US charity and medical experts to create part of ‘most diverse and inclusive doll line’
Barbie is launching its first doll with Down’s syndrome in an effort to help more children find a toy that represents them.
The move was welcomed by charities, with Carol Boys, chief executive of the UK Down’s Syndrome Association, saying: “Children in our community will be able to play with a doll that represents them.” Mattel said it consulted the NDSS and medical professionals to inform the design process, introducing a new face and body sculpt to be more illustrative of women with Down’s syndrome, including a shorter frame and a longer torso.
The chevrons, or arrows, represent “the Lucky Few” who have someone with Down’s syndrome in their life.It will go on pre-order from Tuesday from the toy store Smyths. The doll is part of the Barbie Fashionistas line, which was launched in 2022. It also features a Barbie with a prosthetic leg, a Barbie who uses a wheelchair, and male dolls that are thinner and less muscular.
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