Cédric Charbit, chief executive officer of Balenciaga since 2016, is to become the new president and CEO of Saint Laurent.
French group Kering, parent of both Paris-based houses, revealed the twin appointments in a statement on Monday after the close of trading on the Paris bourse.
Bellettini has helmed Saint Laurent since 2013, initially working with designer Hedi Slimane, who dropped the late founder’s first name, Yves, from the brand name as his first order of business. Bellettini appointed Anthony Vaccarello as creative director in 2016. Kering said Charbit’s mission would be to “leverage his expertise and leadership to further develop the iconic Parisian house, building on its unique positioning, heritage and identity.”
An exuberant, straight-shooting executive, Charbit had an eventful tenure at Balenciaga, leading the hype brand through a dynamic growth phase amid lusty demand for streetwear-tinged luxury items like sneakers, caps, logo sweatshirts and heavy-duty outerwear. “His task will be to continue strengthening and expanding the house’s reach and renown,” Kering said.
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