Balenciaga's creative director Demna Gvasalia said in an interview this week this changes will be made to the company's creative process following a controversial campaign involving kids last year.
The panel discussed the widespread outrage after the company released an ad featuring children with teddy bears in bondage.admitted to an"error in judgment" over controversial ads from last year that involved children, saying in his first interview since the scandal that going forward he will have to rely less on his instincts and take a"more mature and serious approach" to designing campaigns.
Demna said that his work has been called"provocative" in the past but"the issue with the campaigns was absolutely not in any way part of my provocative design language—never, ever would I have an idea to mess around with such an awful and horrible thing as child abuse." Balenciaga's creative director said changes will be made to the company's creative process for ads following a controversy last year.
He said the image department would be restructured to allow for more checks and necessary approvals of images going forward.
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