Balenciaga entered into a three-year partnership with the National Children’s Alliance following criticism for an ad that featured children holding teddy bears that were adorned with bondage gear.
Critics claimed Balenciaga was sexualizing children in the ad. The fashion brand apologized and pulled the ad, claiming it was never approved.
“Collectively, at Balenciaga we have listened and learned a lot through this experience, and we wanted to help, have a positive and lasting impact on children and their future who needed support but lacked access," says Cédric Charbit, president and CEO of Balenciaga.
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