Bad Bunny brought eyes to the screen like never before.
The staggering total — which comprises U.S. broadcast, global broadcast, YouTube and digital properties — marks a record, said Roc Nation. The specific components of data collection weren’t provided, and it’s unclear whether the report was independently verified.
Jack Hughes reveals plans for his popular gold medal smile during 'Tonight Show' visitThe NFL sparked intense controversy when it announced that Bad Bunny, 31, would perform at the Super Bowl halftime show at Levi’s Stadium on Feb. 8, becoming the first Latino solo artist to headline the set — and doing so almost exclusively in Spanish. The divisive decision was met with direct counter-programming in the form of an alternate halftime show, hosted by Turning Point USA. But the NFL stood pat with its selection, trusting Spotify’s most-streamed artist from 2020–22 and 2025 to command the masses with a unifying spectacle. The 13-minute cultural celebration — complete with vibrant set pieces, spirited dance numbers, celebrity star power and a literal wedding — averaged 128.2 million viewers during halftime, more than the game itself, and third all-time in Super Bowl halftime history.NFL commissioner Roger Goodell reflected on the performance last week, lauding Bad Bunny’s performance and emphasizing his satisfaction with how everything played out.“I think Bad Bunny did a great job. The charge, always when we pick the halftime show, is really to find somebody who can unite the world. Somebody who can take that moment, use their talents to bring everyone together. And I thought he did a great job of that.”All the celebrities at Paris Fashion Week March 2026: Charlize Theron, Anya Taylor-Joy and more from Dior Christina Applegate dumped Brad Pitt for unlikely rock star — and reveals how she turned Kelly Bundy into a 'full rock slut'
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Roc Nation Says Bad Bunny Super Bowl Halftime Show Was Most-Watched Of All-Time With 4.157 Billion Views in 24 HoursRoc Nation reported that Bad Bunny's 2026 Super Bowl halftime show was the most-watched of all-time with more than 4.157 billion views in 24 hours.
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