The Muhammad Ali x RVCA collection includes men's pieces such as boxing shorts as well as polos and sweats.
On Wednesday, a co-branded collection of menswear launched that includes T-shirts, polos, boxing shorts, sweatpants and hoodies. Several of the pieces feature graphics of the famed boxer as well as his iconic quote: “Float like a butterfly, sting like a bee.
”at Ethos Brands, the U.S. licensee for RVCA. “We’re not an MMA or a skater brand, but we have those. We don’t want to be pigeonholed, we’re an apparel brand and we make great board shorts, but we also have men’s and women’s wovens, bottoms, fleece. We serve multiple subcultures.”The Muhammad Ali collection will retail for $30 to $86 and is available in sizes small to XXL. It is being sold on the RVCA website as well as the Muhammad Ali Center Store. Proceeds from the latter will go to the Muhammad Ali Center to support programs to uplift young people around the world.To introduce the line, RVCA held a HIIT boxing workout hosted by performance coach Brian Mazza at the soon-to-open Life Time High Performance gym on Fifth Avenue on Wednesday afternoon. A dinner was to follow Wednesday night at Barlume where guests will view a video message from Muhammad Ali’s widow, Lonnie Ali, as well as a personal letter that reads: “Muhammad’s legacy as an athlete is one of unmatched discipline, confidence, and charisma. He approached sport not just with talent, but with passion, purpose, and an unwavering belief in who he was. That same spirit is at the heart of this collection — a celebration of movement, strength, and self-expression.”This New Jordan Shoe Is Being Compared to Timberland's Iconic Work…One of Michael Jordan's Rarest Retro Sneakers Is Officially Coming…. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the GoogleWWD and Women's Wear Daily are part of Penske Media Corporation. © 2025 Fairchild Publishing, LLC. All Rights Reserved.
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