When Felecia Tappenden founded Aussie beauty business CanGro in 2016, she thought she was onto something big.
A small Aussie beauty business claims it is powerless to stop a legal challenge by a US rival that has seen its sales plummet by more than 50 per cent.After spotting a gap in the market, she began making and selling an eyelash serum, Long Lashes, in 2017, both direct to consumers through her own website, and wholesale, via other beauty websites and salons.
Investigations revealed the root of the problem – Shopify had been issued with a Digital Millennium Copyright Act take-down notice by ForChics, a US competitor claiming Ms Tappenden’s product was a copy of its own.CanGro's Long Lashes product is at the centre of the dispute.In order to get their websites reinstated, her wholesalers had to drop the Long Lashes product, a move she told news.com.
eCommerce website hosting giant Shopify requested merchants selling CanGro’s Long Lashes remove the product.
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