Audi plans to spend billions over the next four years to boost an electric vehicle product portfolio that's already the industry's biggest with the expectation EVs will outsell its internal combustion engine vehicles before the decade is out.
Audi is putting its money where its confidence in EVs is to bolster the company's intent to be the global EV leader.“We are fully committed to an electric future. We are going to invest, big time, I mean 19 billion euros, until 2026,” said Weissland. “We have already the largest product portolio of any automaker in the industry. We have a lot higher demand. The reason why we don't see it yet is because the supply all over the place is not there to fully cover the demand.
“Our job is to deliver and educate our dealers and we put a lot of training there and also basically consulting in what they would need in their business so their business can grow and be successful,” said Weissland. “I'm not a big fan of pulling a stick and saying you have to do this and that because we have over 300 dealers across the country and the situation is different from dealer to dealer. Most dealers will do it by themselves anyhow.
“By doing this we will enable consumers to test drive those electric vehicles,” said Weissland. The hope is they fall in love with the driving experience and knowledge they'll never have to stop at a gas station again to convince them to actually purchase one
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