Audi Rebrands Its Subscription Service As 'Audi On Demand,' Adds Electric Models | Carscoops

Audi Rebrands Its Subscription Service As 'Audi On Demand,' Adds Electric Models | Carscoops carscoops

also offering a rental option that can last up to one year, in some cases, as part of this rebranding effort. In addition, the service will now offer fully-electric vehicles, like the Audi e-tron Sportback.Pricing for all of this is not made clear in Audi’s release, and appears to depend on availability and location.

“Consumer behaviors are changing and Audi is listening,” said Sara Whiffen, VP of Strategy, Mobility & Retail Operations at Audi of America. “Audi on demand allows us to meet the growing need for short-term and long-term mobility experiences—local rental options, longer test drives, flexible short-term transportation, and lease bridges—addressing consumer demands and expectations in today’s rapidly changing travel environment.

Silvercar was founded in 2012 and, at first, offered only silver vehicles from the Audi brand. The automaker has been a longtime investor in the business, which it said at the time represented the “future of the car rental industry.” Audi on demand services are now available at 38 dealerships, and more are expected to offer the service by the end of 2022.

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