Audi Launches New AUDI Brand In China Without A Four Ring Logo

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Audi Launches New AUDI Brand In China Without A Four Ring Logo
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The AUDI E Concept will be followed by three production EVs in the mid-size and full-size segments

AUDI is Audi 's new EV sub-brand for the Chinese market, in collaboration with SAIC . The

, offering a glimpse of what we can expect from the marque in China. Audi, the mother brand, claims this identity offers the best of both worlds: unmistakable Audi DNA meets China innovations. Translation: it’s an Audi, but not really… except it totally is. Still confused? Don’t worry, Audi helpfully clarifies: AUDI is shaped 100-percent by the Audi DNA and embodies 'Vorsprung durch Technik' in the era of electric intelligent connected vehicles. Glad we got that sorted out.

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