Audi rebranded with an all-caps logo for China and revealed a new E concept for electric vehicles launching in 2025 in partnership with China’s SAIC.
Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous four-ring emblem. Today in Shanghai, the company showed off the new “AUDI” logo — yes, it’s just Audi in all caps — on the front of a new E concept electric Sportback that notably lacks its broadly used “E-Tron” branding.
Audi says the AUDI E concept represents a preview of three upcoming mid- and full-sized models it will introduce starting in mid-2025. Audi formed a partnership with Chinese state-owned SAIC Motors and placed its former electric models head, Fermín Soneira, as the new team's CEO. A new Advanced Digitized Platform was developed through the partnership, featuring an 800-volt architecture that underpins the E concept.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Inspiring Nail Trends for Fall 2024 / Winter 2025 2024 / 2025 » Fashion AllureLatest Fashion Trends, Shoes and Accessories, Celebrity Style
Read more »
When is the 2025 Ballon d'Or Ceremony?The 2025 Ballon d'Or ceremony will unfold in Oct. 2025 at the Théâtre du Châtelet.
Read more »
Audi adds Sportback versions to 2025 Q6 e-tron | Car NewsAudi keeps its promise and adds Sportback versions to the Q6 e-tron model lineup for 2025.
Read more »
2025 Audi RS 3 first drive | Car ReviewsAuto123 gets in a first drive of the 2025 Audi RS 3, a little devil on four wheels.
Read more »
2025 Audi Q6 Sportback E-Tron Packs Over 400 Miles Of RangeMind you, that’s on the WLTP cycle, but it’s still very impressive. There’s also a new SQ6 performance trim.
Read more »
2025 Audi Q6 Sportback E-Tron brings coupe-like styling to electric SUVAudi has revealed the more dynamically styled version of its Q6 E-Tron electric compact crossover.
Read more »