As Web3 Projects Double-Down on Value, Content Creators Are Needed To Restore the Trust | HackerNoon

Through the lens of the mainstream media, the crypto world has fallen spectacularly from grace. - by Anurag0117 defi cryptocurrency

, has just successfully executed its first-ever cross-border transaction using decentralized finance on a public blockchain.

The web3 world is in desperate need of better marketing to help non-natives understand what is really happening in the web3 space, why it is here to stay and just how many solutions have already come to fruition. Projects also need help educating and onboarding people. Web2 marketing is essentially the capture of user data to drive demand generation and customer acquisition. In web3, however, growth and marketing look very different since user data is stored in distributed networks that are not owned by anyone. Web2 marketers can essentially buy access to user data and gain insight into identities, even if actions, such as transactions and balances, supposedly remain private.

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