The new incarnation of Labs is focused on technology that company leaders believe will define the future, such as augmented reality and the blockchain. This premium story was unlocked by Verizon.
Google is tapping a deep bench of talent for Labs, with a headcount of around 700 employees and some notable industry veterans, according to internal data seen by Insider.
The division is led by Clay Bavor, a Google veteran who spearheaded the company's prior efforts in VR and AR. Notably, Clay now reports directly to CEO Sundar Pichai in his new role, a sign of how important this new group is. Although Google hasn't said so directly, Labs appears to be an assortment of projects related to Web3 and the metaverse. Asked about Web3 on the company's recent quarterly earnings call, Pichai said Google was"looking at" the blockchain, and said Web3 was"something we want to support the best we can.", Google's in-house incubator, has also been rehomed in Labs.
Insider has seen internal org charts that lay out the who's who of Google's new group and their respective roles. Today, Clay Bavor oversees some of Google's buzziest, most headline-grabbing technologies, but when he joined the company back in 2005 he started out in the much less exciting, though far more critical, ads unit. Those years gave Bavor a deeper understanding of Google's primary business.
that he would be overseeing a new unit within Labs focused on blockchain and"other next-gen distributed computing and data storage technologies." A Google veteran of more than a decade, Horowitz previously worked as a vice president of"advanced development" at Yahoo, before being snapped up by Google in 2008. He has led teams that produced Gmail, Google Docs, Google Calendar, and Google Voice.
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