Could some of the best shopping soon be found in...suburbs?
predicted that we would see "increasing numbers of small stores, enhanced with hand-picked inventories, and neighborhood stores designed to forge local connections."
"We want to put our brand as close to where we believe our core consumer audience is, what they're consuming, where they're shopping, where they're moving," explains CEO Raphael Peck. He also feels that, coming out of the pandemic, consumers wouldn't be eager to get in a car and drive to a mall to do their shopping: "We thought small, local, 'going on an adventure' was going to become increasingly important to the North American fabric of retail.
"It acts as an outpost for Angelenos. We look at our Miramar store as a precious gem," she writes me over email. "While we still believe in major cities' concept, we will focus on complementing them with destination getaway spots to be available wherever they go."For Neighborhood Goods — the innovative marketplace that bills it self as "" — big cities have always been less of a priority when it came to opening new locations.
Of course, none of this necessarily means that there aren't still opportunities in big city centers, but it could mean that the retail landscape in those places is going to change significantly. And it could become a little, well, less cool.
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