She created a luxury fashion brand after realizing how differently people shopped back home in Ecuador.
I left my banking job and went to business school because I very consciously realized I know a lot about how to put a corporate bond on the market, but I don't know how to start a business. I moved to California to go to Stanford, which is where I got my MBA.
Fast-forward 10 years and Cuyana is a popular brand known for affordable luxury apparel and accessories. Then the pandemic happened. How did that affect your company? We benefit from having a fast supply chain that allows us to make changes so we aren't stuck with unwanted products. We worked with our suppliers and we were able to adapt. But our business model drastically changed. We refocused our strategy to pause on retail and push harder on digital, and went from a focus on accessories to a focus on apparel.
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