As the EPA and REI begin to phase out 'forever chemicals,' one Boulder company is ahead of the game.
to research, restrict and remediate PFAS, a project that will go through 2024. Currently, the EPA is sampling water in each state to determine how pervasive the chemicals are.
And the EPA will continue to do more to contain PFAS contamination while “getting upstream” of the problem by making sure fewer PFAS are introduced into the world, the EPA officials added. He won't be. Bush got a headstart on going PFAS-free with ARTILECT by calling on others he knows in the outdoors industry to develop a product that's next-level for both the environment and performance. Bush has worked with many top brands — from Gore-Tex to Burton Snowboards, Oakley, Fjällräven and Mountain Hardware — and most recently was vice president of apparel for backcountry climbing brand Black Diamond.
“That PTFE membrane — my dad was working with that in the ’70s with his outdoor brand,” says Bush, whose father founded Frostline apparel. "Think of anything else that’s fifty years old. Think of a phone or a car. That's the technology that the outdoor industry has been relying upon without a whole lot of true innovation along the way, so what we've done is we've just fast-forwarded to today.
Bush notes that most projects working to eliminate PFAS, even REI's self-started push, are phased because people recognize the difficulty of transitioning away from PFAS, particularly in performance apparel.
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