Is the agentic browser the future of AI? Perplexity seems to think so. So does Opera, which is launching Opera Neon to embed agents right where we live and work ...
Google’s Chrome browser for $34.5 billion. But in December of 2024, Perplexity considered buying The Browser Co. And just months ago, Perplexity Why does Perplexity want a web browser so badly? Possibly because a browser just might be key to our agentic AI future.. Opera , the 30-year-old browser company that pioneered tabbed browsing, pop-up blocking, and ad blockers, has about 300 million active users globally.
That’s a huge shift, by the way. An agentic internet would be a massive and fundamental change from a user-driven internet to an agent-driven version. In a user-driven internet, you search, you see results, you make selections, you click links, you fill out forms, you book flights, and you buy products.In an agentic internet, you tell something – maybe your agentic browser – to do those things for you. Except you don’t say search, look, select, and buy; you say.
Opera launched AI in a browser back in 2023 in a project called ARIA. ARIA enabled contextual interactions within web pages in a GPT-based chat interface. Over time, that’s evolved to a tripartite strategy under the Opera Neon brand:is an active agent that performs actions on your behalf, like searching for and adding socks to an Amazon cart, all within your local browser environment.
Opera’s thesis is that having agents embedded where you work makes them vastly more useful: they have access to your history, to your work, to your sites and apps.
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