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If you want to succeed in AI, a good hack would be to impersonate Google . You just can't get caught.This is what just happened to Perplexity, a startup that competes with ChatGPT, Google 's Gemini, and other generative AI services.Quality data is crucial for success in AI, but tech companies don't want to pay for this, so they crawl the web and scrape information for free, often without permission.
Perplexity initially crawled these sites using its official user-agent string, complying with standard protocols. However, Cloudflare said it discovered that once blocked, Perplexity resorted to stealth tactics.Cloudflare found that Perplexity began deploying undeclared crawlers disguised as normal web browsers and sending requests from unknown or rotated IP addresses and unofficial ASNs, which are crucial identifiers that help route internet traffic efficiently.
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