A mysterious Apple launch event is offering hope of some positive news ahead of earnings but Wall Street analysts are cautious.
Apple announced its latest line of processors known as the M3 on Monday night, during a unique but brief primetime announcement.
The chip will come in three versions: the M3, M3 Pro, and M3 Max. Apple said the chips will be the first PC processors to be produced at 3 nanometer line widths. The company said the new chips will be between 40% and 80% faster than comparable chips in the original M1 processor series. The 14-inch MacBook Pro will start at $1,599, down from a base price of $1,999. The 16-inch laptops will start at $2,499, consistent with the previous generation. Apple is taking orders immediately on the new laptops, with shipments starting next week for base level and Pro M3s, and later in the month for M3 Max models.
Apple made the announcements at a virtual-only event on Monday evening called “Scary Fast,” which was widely expected to focus on updates to the company’s Mac personal computer lineup.
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