Ahead of the all-important holiday shopping season, the new chips will refresh Apple’s Mac lineup.
Apple announced new PC chips, MacBook Pro laptops, and a new iMac model at an unusual night-time launch event on Monday.Ahead of the all-important holiday shopping season, the new chips will refresh Apple's Mac lineup, which saw sales fall 7% in the June quarter in the face of
Apple said at its Halloween-themed launch event that the new chips are a significant upgrade, providing faster speeds, long battery life, and, on the high-end, the horsepower needed to develop artificial intelligence applications.
The new chips are built on a 3 nanometer process, which is currently the most advanced semiconductor manufacturing technology from Taiwan Semiconductor Manufacturing Company.Apple added a new entry-level model that starts at $1599 with an M3 processor. Last year's model started at $1999 but had a faster"Pro" level processor.An updated 16-inch MacBook Pro
Apple's MacBook Pros have an HDMI port and an SD card slot in addition to USB-C ports, versus Apple's MacBook Air models which only have USB-C ports.
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