The service will launch with original series such as 'The Morning Show' starring Reese Witherspoon and Jennifer Aniston.
, are expected to be released on the service each month.
The launch of TV+ will round out the offering in Apple's TV app, where it offers a storefront for buying and renting titles and subscriptions to third-party streaming services like Showtime and HBO Now. The revamped TV app experience, part of the Apple's plan to, comes amid a push by the iPhone maker to double down on its services business, which houses revenue from subscriptions like Apple Music and iCloud.
In its push to become a purveyor of entertainment programming, Apple has also made a rare move and struck deals with other manufacturers to offer the app on other platforms, including Samsung, Roku and Amazon Fire TV. TV+ will be available on iPhones, iPads, Apple TV set-top boxes, iPod touches and Macs. There will also be a web browser version of the service. The family plan includes access for up to six family members.
After years of denying plans to enter Hollywood, Apple executives took the first steps into entertainment with the June 2017 hiring of Sony television veterans Jamie Erlicht and Zack Van Amburg. The pair have spent the better part of the last two years assembling a team and buying up a slate of originals, which in addition to
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