Apple's M3 chips feature ray tracing and huge speed improvements over the M1.
There's nothing truly spooky about Apple's new M3 chips — except, perhaps, for how scared they'll make Intel, AMD and Qualcomm. During its"Scary Fast" Halloween Eve product event the company officially debuted its new M3, M3 Pro and M3 Max chips. As featured in tonight's Apple Evet, the M3 series will be featured in the
Apple is mainly positioning the M3 chips as major upgrades over its M1 hardware — if you bought an M2 system, you're probably not itching for a replacement just yet. The M3's GPU is the biggest leap forward, delivering new features like hardware-accelerated raytracing and mesh shading, which will enable more realistic lighting and better geometry handling. Apple claims the M3's GPU is 1.8 times faster than the M2 and 2.
Here's how Apple's new hardware breaks down: The plain M3 features an 8-core CPU and a 10-core GPU. Apple claims it's up to 35 percent faster than the M1, and it can also support up to 24GB of unified RAM. The M3 Pro ups the ante with a 12-core CPU and an 18-core GPU. It can squeeze in up to 36GB of memory, and Apple says that it's single-threaded performance is up to 30 percent faster than the M1 Pro.And then there's the M3 Max, featuring a 16-core CPU .
When it comes to other upgrades, Apple says the M3's Neural Engine, which handles AI tasks, is up to 60 percent faster than M1 chips. The M3 also sport a media engine with hardware acceleration for H.264, HEVC, ProRes . That engine also finally supports AV1 video decoding, which should make streaming AV1 content more power efficient.
Like most chip makers, it makes sense for Apple to follow up a major release like the M1 with a minor refresh like the M2. The M3 needs to prove itself to be the substantial upgrade over the M1 that Apple claims. And with the addition of ray tracing and better graphics, it may finally make Macs more enticing for developers and gamers alike. (Just in time for major titles like
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Apple Targets AI And Gaming With Turbocharged M3 Chips And New MacsI'm a technology industry analyst and strategic advisor at Lopez Research. I'm the author of 'Right-Time Experiences: Driving Revenue with Mobile and Big Data' published by John Wiley and Sons and the co-founder of the Emerging Technology Research Council.
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